Customer service department (SAC) for financial entities in Spain

Banks, EFCs, payment institutions, EMIs, investment firms, SGIICs and insurers must have a customer service department that resolves complaints within one month (Art. 29 of Law 44/2002, as rewritten by Law 10/2025). The deadline to adapt it ends on December 28, 2026. We get it ready for the supervisor.

Does your SAC comply with Law 10/2025? Free assessment

Tell us what type of entity you are and how you handle complaints today, and we will tell you what you need to change.

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End of adaptation period
December 28, 2026
Deadline to resolve
1 month
Payment services
15 business days
Governing rule
Art. 29 Law 44/2002

Your SAC, adapted to Law 10/2025 and ready for the supervisor

Since December 28, 2025, the rules for the financial-sector SAC have been in the new Art. 29 of Law 44/2002, and several articles of Order ECO/734/2004 have been repealed. We review your service from end to end.

AssessmentPhase 1

What does the new Art. 29 require of you?

We check whether your entity is on the list in Art. 29 of Law 44/2002, including the entities covered by Arts. 14 and 15 of Royal Decree-law 19/2018, and compare your current SAC with the new requirements.

The starting point.
RegulationsPhase 2

Customer protection regulations

We update the regulations your board approves (Art. 8 of Order ECO/734/2004) to the deadlines and procedure in Arts. 29 bis–29 septies, and prepare them for verification by the supervisor.

Verification in three months.
ChannelsPhase 3

Channels and personalized service

We review your in-person, telephone and online channels: service by a real person, no answering machines as the only option, call cost and accessibility.

What changes the most.
ProcedurePhase 4

Acknowledgment, code and deadlines

We design the workflow: written acknowledgment of receipt, an identification code to follow the file, correction of deficiencies within ten days, a reasoned inadmissibility decision and resolution within one month.

One month or 15 business days.
IndependencePhase 5

Separation and conflicts of interest

We place the SAC in your organization chart so that it decides autonomously, separate from the sales and operational areas, as Art. 29(3) and the Bank of Spain guide require.

No commercial dependence.
Annual reportPhase 6

Annual report and training

We prepare the report the SAC submits to the board in the first quarter and the specialized training plan for its staff, including for serving vulnerable customers.

Evidence for the supervisor.

When you need to review your SAC

The obligation depends on the type of entity, not its size. These are the moments when the SAC cannot wait.

Legal deadline

Adapt by December 28, 2026

Law 10/2025 gives twelve months from its entry into force, on December 28, 2025, to adapt customer service departments.

New entity

You start operating

New entities notify the supervisor of the head of their SAC, together with a report on the service, and submit their regulations for the supervisor to verify.

Exempt PI or AISP

You are a low-volume payment institution or an AISP

Entities covered by Arts. 14 and 15 of Royal Decree-law 19/2018 are also on the Art. 29 list: the simplified registration does not exempt you from having a SAC.

Complaints

Your customers go to the supervisor

Before complaining to the Bank of Spain, the CNMV or the DGSFP, the customer must go through your SAC: the supervisor will see how you responded.

The financial SAC, in numbers

Data from Art. 29 et seq. of Law 44/2002 (as rewritten by Law 10/2025) and from Royal Decree-law 19/2018.

Arts. 29 bis and 29 septies 1 month

Maximum deadline to resolve the complaint or claim from the date it is filed with the entity.

Art. 69 Royal Decree-law 19/2018 15 business days

Deadline for payment services; in exceptional cases, a provisional response and a final one within one month at most.

Art. 29 quater 10 calendar days

Deadline to correct deficiencies if the customer’s identity is missing or the facts are unclear; it interrupts the count of the deadline to resolve.

Art. 29 septies 10 calendar days

Deadline to notify the decision, in writing or on a durable medium and in the language of the complaint.

Art. 30 Law 44/2002 90 calendar days

Maximum time for the supervisor’s complaints service if the customer pursues the matter after the SAC.

Sole Transitional Provision, Law 10/2025 12 months

Adaptation period from the law’s entry into force on December 28, 2025.

Will your SAC be ready by December 28?

We review your regulations, channels and deadlines and give you the list of changes in order of urgency.

Financial-entity SACs: common questions

Which entities must have a customer service department?

Those listed in Art. 29(1) of Law 44/2002: credit institutions, financial credit establishments, payment institutions and those covered by Arts. 14 and 15 of Royal Decree-law 19/2018, electronic money institutions, SGIICs, insurance brokerage firms and insurance brokers, pension fund managers, real estate lenders that are not credit institutions, credit intermediaries operating in more than one autonomous community, financial entities under the free provision of services, insurers, investment firms and branches in Spain of foreign entities.

What changes with Law 10/2025?

It rewrites Art. 29 of Law 44/2002 and adds Arts. 29 bis–29 septies with the procedure. The general deadline to resolve becomes one month; the entity must acknowledge receipt and give a code to follow the complaint; telephone or electronic service must let customers speak to a person; and the service must be free of charge, accessible and inclusive. It also repeals Arts. 6 and 9–16 of Order ECO/734/2004.

How long do I have to adapt my SAC?

The sole transitional provision of Law 10/2025 gives twelve months from its entry into force. The law entered into force on December 28, 2025, so the deadline ends on December 28, 2026. Note: the new Art. 30 of Law 44/2002 is already in force, and the customer can go to the supervisor if they have not received a response within one month.

I am a low-volume payment institution or an account information service provider. Does this apply to me too?

Yes. Art. 29(1) expressly includes the entities covered by Arts. 14 and 15 of Royal Decree-law 19/2018: payment institutions exempt by volume (up to a monthly average of €3 million) and those that provide only the account information service. Order ECO/734/2004 already included them from July 1, 2020.

What deadline do I have to respond to a complaint about a payment?

Payment services are governed by Art. 69 of Royal Decree-law 19/2018: a response on paper or on another agreed durable medium within a maximum of 15 business days. If that is not possible for reasons beyond the entity’s control, a provisional response explaining the delay is sent, and the final one cannot exceed one month.

Can I have a single SAC for the whole group?

Yes. Entities in the same economic group may have a single customer service department (Art. 29(1) of Law 44/2002). The Bank of Spain guide adds that, in that case, the SAC should be located in a supervised financial entity of the group.

Is a customer ombudsman mandatory?

No. The customer ombudsman is voluntary: entities may appoint one, individually or jointly. If you have one, it must be an independent entity or expert of recognized standing, and its decisions in the customer’s favor are binding on the entity.

What happens if the customer is not satisfied with the SAC’s response?

They can go to the complaints service of the Bank of Spain, the CNMV or the DGSFP. To do so, they must show that they complained to your SAC first and that one month has passed without a response, or that their complaint was declared inadmissible or rejected. If the SAC’s decision goes against the customer, the entity must inform them of this route and how to use it.

How to adapt your SAC to Law 10/2025

A well-run SAC shows in the first complaint and the first supervisory review: deadlines met, reasoned responses and traceability.

The starting point

Confirm which rules apply to you

Your type of entity, your payment services and your group determine the deadlines, the supervisor and whether you can have a single SAC.

The key piece

A procedure that is actually followed

Acknowledgment, code, correction of deficiencies, reasoned decision and notification: each step with its deadline and its record.

The proof

Evidence for the supervisor

The verified regulations, the annual report to the board and the internal audit review show that the SAC works.

Your SAC in 10 steps

  1. Confirm that your entity is on the list in Art. 29(1) of Law 44/2002 and which supervisor applies to you.
  2. Compare your SAC with the new Art. 29 and with Arts. 29 bis–29 septies, and note the differences.
  3. Separate the SAC from the sales and operational areas so that it decides autonomously and without conflicts of interest.
  4. Check that the head of the SAC meets the requirements of commercial and professional good repute, knowledge and experience in Art. 5 of Order ECO/734/2004.
  5. Update the customer protection regulations and submit them to the supervisor for verification.
  6. Set up in-person, telephone or online channels with personalized service and an email address for complaints.
  7. Publish the information required by Art. 29(5) in your offices and on your website, in a section that is easy to find.
  8. Implement acknowledgment of receipt, the identification code and deadline control: one month in general and 15 business days for payments.
  9. Train SAC staff, including to serve vulnerable people, people with disabilities and older people.
  10. Present the SAC report to the board in the first quarter of each year and include a summary in the annual report.

Source: Law 44/2002 (Arts. 29–31, as rewritten by Law 10/2025), Royal Decree-law 19/2018 (Art. 69) and Order ECO/734/2004 (Arts. 5, 8 and 17).

Working glossary

Key concepts of the financial SAC

These terms appear in Law 44/2002, in Order ECO/734/2004 and in any supervisory review.

SACDepartment

Customer service department

Specialized department or service that handles and resolves customers’ complaints and claims.

Mandatory for the entity.
HeadResponsible

Head of the SAC (customer service officer)

A person of commercial and professional good repute with adequate knowledge, appointed by the board.

Notified to the supervisor.
OmbudsmanVoluntary

Customer ombudsman

Independent entity or expert of recognized standing that resolves the complaints assigned to it by the regulations.

Its decisions in the customer’s favor are binding.
RegulationsDocument

Customer protection regulations

Internal rules governing the SAC and the ombudsman; approved by the board and verified by the supervisor.

Art. 8 Order ECO/734/2004.
ComplaintDefinition

Complaint or claim

Any statement about defective provision of the service or breach of the offer, regardless of how the entity classifies it.

Art. 29(1) Law 44/2002.
CodeTracking

Identification code

Code assigned to each complaint and communicated to the customer so they can follow its handling.

Art. 29 quater.
AcknowledgmentProof

Acknowledgment of receipt

Written confirmation, or on a durable medium, stating the content and the date and time of filing.

Marks the start of the deadline.
Prior stepRequirement

Prior complaint to the SAC

Mandatory step before going to the complaints service of the Bank of Spain, the CNMV or the DGSFP.

One month’s wait.
Annual reportBoard

SAC annual report

Report with statistics, decisions, criteria and recommendations, presented to the board in the first quarter.

Art. 17 Order ECO/734/2004.
Playbook

Entity SAC or customer ombudsman: what changes

Aspect
Entity SAC
Customer ombudsman

Mandatory

Entity SAC: yes, for all entities in Art. 29(1).

Customer ombudsman: no: it is voluntary and complementary.

Who appoints it

Entity SAC: the board of directors or equivalent body.

Customer ombudsman: the board, with possible ratification by the general meeting depending on the bylaws.

Independence

Entity SAC: separate from the sales and operational areas.

Customer ombudsman: external to the entity’s organization.

Effect of its decision

Entity SAC: if unfavorable, the customer can go to the supervisor.

Customer ombudsman: if favorable to the customer, it binds the entity.

Shared

Entity SAC: can be a single SAC for the whole economic group.

Customer ombudsman: can be appointed together with other entities.

Errors the supervisor finds in a SAC

These are failings that show up as soon as a sample of complaints is reviewed.

  • A SAC that reports to sales management or rules on its own decisions.
  • Regulations not updated to the deadlines and procedure of Law 10/2025.
  • Telephone service only through an answering machine or premium-rate numbers.
  • No acknowledgment of receipt and no code to follow the complaint.
  • Using the complaint to offer products that do not improve the customer’s situation.

Book a call

Tell us what type of entity you are, who runs your SAC today and how you receive complaints, and we will tell you what to change before December 28, 2026.

The customer service department of financial entities under Law 10/2025

Updated October 15, 2026

Law 10/2025 of December 26, which regulates customer service departments, refers financial services to their sector-specific rules and, in particular, to Law 44/2002. Its second final provision rewrites Art. 29 of that law and adds a complete complaints and claims procedure (Arts. 29 bis–29 septies).

Who is obliged

Credit institutions, financial credit establishments, payment institutions (including those covered by Arts. 14 and 15 of Royal Decree-law 19/2018), electronic money institutions, SGIICs, insurance brokerage firms and insurance brokers, pension fund managers, real estate lenders, credit intermediaries operating in more than one autonomous community, entities under the free provision of services, insurers, investment firms and branches of foreign entities. Entities in the same group can share a single SAC.

What the new Article 29 requires

The service must be free of charge, effective, universally accessible, inclusive, non-discriminatory and measurable, and be provided during business hours, with round-the-clock (24-hour) service where the service concerned requires it. It must offer in-person, telephone or online channels with personalized service, cannot use answering machines as the sole means, must be separate from the sales and operational departments and needs specialized resources and training. For credit cooperatives and savings banks, the law provides for a flexible application to be established by regulation (Art. 29(6)).

Deadlines and procedure

The entity has one month to resolve, except in payment services, where Art. 69 of Royal Decree-law 19/2018 applies (15 business days). It must acknowledge receipt, assign a code, request correction of deficiencies within ten calendar days when data is missing, give reasons for its decision and notify it within ten calendar days. If the decision is unfavorable, it must inform the customer that they can go to the Bank of Spain, the CNMV or the DGSFP, which resolve within a maximum of 90 calendar days.

What remains in force of Order ECO/734/2004

Law 10/2025 repeals Arts. 6 and 9–16 of the Order, but still in force, among others, are the requirements for the head of the SAC and for the customer ombudsman (Arts. 5 and 7), the customer protection regulations verified by the supervisor (Art. 8) and the annual report to the board (Art. 17). The Bank of Spain also applies its guide on the organization and operating criteria for SACs.

Where it fits

The SAC is the prior step for complaints before the CNMV and before the Bank of Spain, and one piece of the entity’s financial compliance. If you have questions about who should head it, see our page on the SAC head and the customer ombudsman.

SAC Law 10/2025 Law 44/2002 Order ECO/734/2004 Customer service Complaints Customer ombudsman Bank of Spain